Privacy Policy

We are authorised and regulated by the Financial Conduct Authority, firm reference numbers:

JLB Ltd T/A Finance Link – 927340

We are registered in England and Wales, Company Number:

JLB Ltd – 12364797

We are registered with the UK Information Commissioner’s Office (ICO) as a data controller under registration numbers:

JLB Ltd – ZA765684

Your privacy is important to us, and we are committed to keeping your information secure and managing it in accordance with our legal responsibilities under applicable data protection laws.

This Privacy Statement (together with our Cookie Policy, Website/Mobile Application Terms and Conditions, Product(s) Terms and Conditions, and the applicable information provided as part of an application process) set out the basis upon which: we will process personal information that:

Please read this Privacy Statement carefully as it contains important information to help you understand our practices regarding any personal information that you give to us.

By accessing, browsing or otherwise using the Website or mobile application you confirm that you have read and agree to this Privacy Statement. If you do not agree with any part of this Privacy Statement, you should not use the Website or mobile application. If you are applying for one of our products or services online or by phone and do not agree with any part of this Privacy Statement, you should not continue with your application.

1. What information we collect

We may collect personal information (which means any information about an individual whose identity is apparent or can be reasonably ascertained from such information) from you in connection with a service or product provided to you by us, including:

Where information fields are marked as mandatory on any application form that you complete, you will need to provide such information in order for us to continue with your application. Should you complete mandatory sections of the application form, but not complete the application, we may use the information provided to contact you to provide support with the application process.

2. How We Collect Your Information

We may collect information provided in connection with the following activities:

3. Lawful Basis for Processing

Four lawful bases have been defined for the processing of data:


Consent to the processing of personal data for one or more specific purposes are outlined in detail within this privacy statement – however, in summary they include:

Legal Obligations

Processing is necessary in order for Finance Link to adhere with legal and regulatory obligations. These obligations include, but are not limited to:

Legitimate Interests

Processing is necessary for the purposes of credit profiling to enable Finance Link to develop and improve product offering. Any data held for this purpose will be pseudonymised and retained only for the purpose of improving product and service offerings and will not be used for any other purpose including communicating directly to you as an individual data subject.

Depending on the continuing relationship with Finance Link, ordinarily all four legal basis for processing will apply and Finance Link will not use personal data for any other purpose than written within this Privacy Statement.

During the processing of your personal data, Finance Link may identify special category data in the course of business. We will always obtain explicit consent from you when recording this data, and it will only be used for the specific purpose of facilitating the contract.

Finance Link and associated companies will rely on the lawful bases of consent, contract and legal obligations when processing data for the purpose of an application for employment.

4. Use of Your Information

Four lawful bases have been defined for the processing of data:

Service Provision and Internal Processing

Management of Relationship

to keep you informed of any of our other/new products and services and identify and market products and services that may be of interest to you, where you have chosen to be made aware of this, and to assist in any future applications to us;


Legal Obligations



5. How We Might Share Your Information

The third parties with whom we may need to share personal information to help us provide services and products to you are detailed within this section.

Car, Bike and Van Finance

Our partners, including brokers, introducers, lenders and motor dealers we work with dependent upon your individual credit profile and the specific criteria determined by the lender.

AutoMoney Limited

Blue Motor Finance

Billing Finance Limited

Close Brothers Motor Finance

Moneybarn Ltd

Oodle Financial Services Ltd

Specialist Motor Finance Limited

Tandem Group T/A Oplo CF Limited

T Dot UK Limited


6. Credit Checking and Automated Decision Making

Whenever you apply for any of our products and/or services we and/or our lenders will carry out checks with credit reference agencies (“CRAs”), including-

We will use this information to:

We will continue to exchange information about you with CRAs while you have a relationship with us. We will also inform the CRAs about your settled accounts. If you borrow and do not repay in full and on time, CRAs will record the outstanding debt. This information may be supplied to other organisations by CRAs.

When CRAs receive a search from us they will place a search footprint on your credit file that may be seen by other lenders.

If you are making a joint application, or tell us that you have a spouse or financial associate, we will link your records together, so you should make sure you discuss this with them, and share with them this information, before lodging the application.

CRAs will also link your records together and these links will remain on your and their files until such time as you or your partner successfully files for a disassociation with the CRAs to break that link.

The identities of the CRAs, their role also as fraud prevention agencies, the data they hold, the ways in which they use and share personal information, data retention periods and your data protection rights with the CRAs are explained in more detail within the Credit Reference Agency Information Notice (CRAIN). CRAIN is also accessible from each of the three CRAs clicking on any of these links will also take you to the same CRAIN document: Equifax, Callcredit and Experian.

Whenever fraud prevention agencies transfer your personal data outside of the European Economic Area, they impose contractual obligations on the recipients of that data to protect your personal data to the standard required in the European Economic Area. They may also require the recipient to subscribe to “international frameworks” intended to enable secure data sharing.

Credit scoring is an automated decision.

7. Retention of Your Personal Information

The personal information that you provide will be retained by us in accordance with applicable laws. However, in accordance with our lawful basis, data will only be retained in line with our stated policy approach and only be used for the purposes detailed, any marketing activity will only be undertaken where we have your consent, following the conclusion of your relationship or employment with Finance Link or its subsidiaries and trading styles. Where the information is retained under our legitimate interest’s basis, personal data will be pseudonymised and held securely and will not be used to contact you directly or for marketing purposes.

Our retention policies are aligned to individual rights and freedom and any request under those rights will be met in accordance with our stated lawful bases or obligations.

8. Sensitive Personal Data

Sensitive personal data includes information about an individual’s health and other categories of personal information which are closely protected (e.g. criminal convictions). We do not generally process such information, unless you have voluntarily provided that information to us (for example, where you have notified us of a health issue).

You agree that, to the extent that you have provided us with sensitive personal data, you provided it voluntarily and agree that we can use any sensitive personal data that you provide us to deliver products or services to you and/or determine your fitness to avail yourself of our products or services. Where possible we shall seek to minimise the collection and use of such sensitive personal data.

9. Marketing

Where you tell us you are happy to receive information from us we may send you communications products that we perceive may be of interest to you (including in relation to products and/or services of our partners where we have your agreement).

Depending on the contact preferences you select, we will communicate with you by letter, telephone, SMS, email or other electronic means such as via social and digital media.

If, at any time, you prefer not to receive further communications from us in any or all forms (except in connection with information, products or services that you specifically request), you will have the ability to unsubscribe from such communications by means of a link provided in every e-mail that is sent to you by us or by contacting us (See section on Contact Us below).

10. Refer a Friend

When you provide details of a friend to whom an e-mail is to be sent you confirm the following:

We will not use that person’s details for any marketing purposes.

11. Third Party Websites

Our Privacy Statement does not apply to services offered by other companies or individuals, including products or sites that may be displayed to you in our “car search” results. Our Privacy Statement does not cover the information practices of other companies and organisations that advertise our services and that may use cookies, pixel tags and other technologies to serve and offer relevant ads.

12. Email

Emails sent via the internet can be subject to interception, loss or possible alteration, therefore we cannot guarantee their security. Although we will do our best to protect your personal information, we cannot guarantee the security of your data sent by email and therefore will have no liability to you for any damages or other costs in relation to emails sent by you to us via the internet. If you would like to contact us, please see the section below or use our contact us page.

13. Children’s Privacy

It is highly unlikely that we will target particular products at a different age group, the Website is not intended for use by individuals under the age of 18 without the agreement and involvement of a parent or guardian.

We do not knowingly collect personal information from individuals under the age of 18. Where we are able to identify that an individual under the age of 18 has used our services (e.g. the individual may have entered a date of birth into the application form) we will ensure no further processing of the individual”s data takes place except for the purpose of erasing the data.

14. Keeping your information secure

We invest appropriate resources to protect your personal information, from loss, misuse, unauthorised access, modification or disclosure, in particular:

We and the other companies processing your data for the purposes mentioned in Section 4 may from time to time need to undertake some of the processing in countries outside of the European Economic Area. Different privacy laws may apply in these countries and you understand and unambiguously agree to the transfer of personal information to these countries and parties. We only make these arrangements or transfers where we are satisfied that adequate levels of protection are in place to protect any information held in that country or that the service provider acts at all times in compliance with applicable privacy laws.

15. Updates to this Privacy Statement

Our Privacy Statement applies to all of the services offered by JLB Ltd and its trading names. We will keep this Privacy Statement under review and make updates from time to time. We will not reduce your rights under Privacy Statement without your explicit consent. We will post any Privacy Statement changes on this page and, if the changes are significant, we will provide a more prominent notice (including, for certain services, email notification of Privacy Statement changes). If you do not accept the amended Privacy Statement, you should stop using the Website; this may affect our ability to provide certain products and services to you. Please see the section regarding Your Rights for further information regarding continued processing.

16. Cookies

Our website uses cookies (including Google Analytics cookies to obtain an overall view of visitor habits and visitor volumes to our Website). To view more information on what cookies we use and how we use them please review our separate Cookie Policy.

17. Your Rights and Freedoms

You have a number of rights under Data Protection law including:

Right to be informed – Finance Link provide all customers with this privacy statement to provide transparent and clear information as to arrangements for the collection, control and processing of personal data.

Right of Access – Copies of personal data held can be requested under an access request and will be met in the 30 day legislative standard ordinarily free of charge. Any extension to these requirements will be advised on the basis of the nature of the request but will be by exception and subject to senior management scrutiny, please see contact us section for further detail.

Right to Rectification – In the event we hold inaccurate data please advise us of the correct information and records will be updated within 72 hours and confirmation provided accordingly (Subject to satisfactory verification of your identity).

Right to Restriction of Processing – Data processing will be restricted whilst any claim of accuracy is being contested by you, or you have challenged the legal basis or legitimate grounds for processing for a specific purpose and to establish, exercise or defend legal claim at your request.

Right to Object – You can object to Finance Link processing on the basis this is contrary to your rights and freedoms, any objection relating to direct marketing will be acted upon within 48 hours, other objections will be treated as a complaint and assessed against our documented legal basis.

Right to Erasure – Commonly known as the right to be forgotten, Finance Link will adhere to your request ordinarily within 72 hours where legal basis is solely or partially established as consent, any data required for legal, regulatory or legitimate interests maybe maintained in accordance with documented retention schedules. However our team will confirm and discuss your request to ensure your rights and freedoms are observed at all times.

Right to Data Portability – You have the right to receive the personal data that you provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to another controller in a timely manner, generally 72 hours unless evidenced to be unduly excessive or unreasonable.

You have a further right in connection with automated decisions, however this is covered in the relevant section of this statement.

Finance Link has established robust policy and procedural requirements to enable your rights as a data subject to be adhered with, however where this is not possible for the reasons outlined we confirm the detail.

In relation to all of these rights, please write to or contact us at the address below. Please note that we will need to verify your identity.

18. Complaints Process

If you have a complaint about how we have handled your personal information you may contact us using the details below and we will investigate your complaint. You also have the right to lodge a complaint with a supervisory authority (i.e. the ICO) once you have tried to resolve the issue with us.

19. Contact Us

If you have any questions about this Privacy Statement, or you think we have incorrect information or you would like a copy of the information we hold about you, you may request details of personal information which we hold about you please do not hesitate to contact us via any of the below


Data Protection Officer
Regus Trafford Park
Centenary way
M50 1RF

Queries and complaints:

Telephone Queries: 0161 543 1121

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